Posted May 24, 2022 in Press Releases
Event attended by nearly 121,600 from 45 states and 24 countries and received 11.9B in total media reach and over $50M in earned media value
CLEVELAND - Greater Cleveland Sports Commission announced NBA All-Star 2022, which was held on Feb. 18-20, provided Northeast Ohio with $141.4 million in direct spending, aiding in achieving $248.9 million in total economic impact. The event brought in 121,641 attendees from 45 states and 24 countries.
“The NBA and their corporate partners really exceeded our expectations when it came to direct spending in our community during NBA All-Star 2022,” said David Gilbert, President and CEO of Greater Cleveland Sports Commission and Destination Cleveland. “Hosting the first fan-facing All-Star in two years, welcoming so many incredible NBA legends to The Land for the NBA’s 75th Anniversary season and everyone wanting to make this a very special celebration, definitely helped provide a level of excitement and aided in surpassing our original estimated economic impact number.”
The event generated more than $50 million in earned media value and received 11.9 billion in total media reach, which includes more than 3,400 news outlets referencing Cleveland alongside the associated NBA All-Star events between Jan. 1 to Feb. 28 worldwide. NBA All-Star was broadcast in 215 countries and territories and a record 60 languages and delivered a single-day best 223 million views on Instagram for content posting on All-Star Sunday, the highest one-day total for any account on the platform in over two years.
“NBA All-Star 2022 served as another reminder that Cleveland is a destination city filled with diversity, vibrant culture, rich history and a pure and passionate love for sports,” said Nic Barlage, CEO of the Cleveland Cavaliers and Rock Entertainment Group. “Not only did the week infuse significant economic activity into this City and the surrounding neighborhoods, but it also left us with memories and a legacy that we will cherish forever as a community. Thank you to the incredible fans and people of Northeast Ohio, the NBA, Greater Cleveland Sports Commission, Destination Cleveland, Mayor Bibb and Former Mayor Jackson, Cuyahoga County Executive Armond Budish, as well as our civic and corporate partners and all those who had a hand in making the week so memorable and one of the best NBA All-Star Weekends to date.”
A comprehensive study to determine the full impact of hosting NBA All-Star 2022 was completed by Temple University’s Sport Industry Research Center which provides marketing and management services to enhance economic, social and environmental sustainability of sport. Data collected from non-local attendees, the NBA and corporate partners was used to compile the economic impact to the Cleveland community and Cuyahoga County.
“NBA All-Star 2022 had a significant economic impact on Cleveland by attracting non-local spectators and investment by the NBA and its partners to produce the event,” said Thilo Kunkel, Director of Temple University’s Sport Industry Research Center. “In addition, the study showed Cleveland organized an outstanding event that created significant media exposure– showcasing the city as an international destination.”
The $248.9 million in total economic impact includes $141.4 million in direct spending, which is the injection of new revenue into the community from non-local attendees and corporations. The remaining impact accounts for indirect effect, additional spending occurring in the economy because of the initial injection of money, and induced effect, estimates to changes in household income attributed to hosting NBA All-Star 2022.
All numbers contained in the Temple University report account for leakage, the amount of total direct spending not retained in the local economy.
The impact of NBA All-Star 2022 also extended into the Cuyahoga County community with the NBA and NBPA contributing more than $3 million and providing programming and support focused on youth, health and economic opportunity. The league supported Cleveland Mayor Justin Bibb’s citywide efforts to encourage vaccination by donating 10,000 rapid antigen tests and 110,000 face masks to the COVID-19 Taskforce for distribution to schools and community organizations and made a $100,000 donation to the Funders Collaborative on COVID Recovery, a partnership that includes nearly 50 foundations, nonprofits, and government entities. The NBA also included more than 130 diverse-owned businesses as part of the NBA All-Star Rewards Program, which highlighted local small businesses for fans to visit while in town.
The NBA additionally dedicated its 2,000th Live, Learn or Play Center at the Cudell Recreation Center as part of the NBA 75th Live, Learn or Play Initiative, and the first-ever NBA HBCU Classic presented by AT&T was held between Howard and Morgan State basketball teams. During Sunday’s All-Star Game, $450,000 was raised for Team LeBron’s beneficiary, Kent State University Foundation’s “I Promise Scholars Support Fund” and $300,000 was raised for Team Durant’s beneficiary, the Greater Cleveland Food Bank.
About Greater Cleveland Sports Commission: Since 2000, Greater Cleveland Sports Commission (GCSC) is responsible for attracting over 210 sporting events which provide more than $830 million in economic activity to Northeast Ohio. GCSC serves to measurably improve the economy of Greater Cleveland and enrich the community by attracting, creating, managing and enhancing significant sporting and competitive events. For more information, visit clevelandsports.org.